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Anchor text with keywords helps search engines like google and yahoo perceive the context and relevance of the linked web page. The worry of each search engine optimization expert answers to the name “Google Update.” More usually than not, Google updates can change the form of search engine optimization efficiency on many websites. Meanwhile, rankings on keywords are additionally changing and some URLs might be ignored. These major changes may lead to misplaced links and orphan pages. By performing a misplaced link audit, you'll be able to fix any issues that happen due to updates and still use the SEO juice of important pages. As a basic rule, to realize your targets, first you have to have your feet on the bottom and know where you would possibly be.